The Mouse That Roared!! – Part 1 “The Birth of SODE`”

Disclaimer # 1. The actions of the individual(s) described in this blog were foolish. I was a much younger and shall we agree a stupider individual 20 plus years ago. May the follies of my youth not hinder me any further than they already have.

Disclaimer # 2. I have changed the names of all guilty participants in order to protect them from any association with the imminent description of said stupid actions. It is possible that some of the participants may still be employed at this business.

Ok…with that out of the way I’ll get started. In the mid to late 80s I worked for Mammoth Mountain Ski Area. It was then a large, family owned ski resort that employed about 600 people year round and nearly 1500 during the peak of the ski season.

Many of the department managers, capable as they were, had worked themselves up through the employee ranks from the 60s and 70s and enjoyed what seemed to be quite an easy existence. They were provided company vehicles, free gas and seemed to do very little but drive around. It appeared that they spent most of their time skiing, golfing and cycling. Looking back with more years of experience I’d have to say they probably worked a lot harder than I knew.

This was also a challenging time for the company. They had purchased a much smaller ski resort, June Mountain, and ran it separately as its own entity. June Mountain never seemed to be able to make a profit and seemed to be a cash pit as we tried to make it viable.

I had two fellow employees, Dave & Earl, whom I shared a common office with. We would sit there and discuss all of the bad decisions the company was making, the cash we seemed to be dumping into June Mountain and also how the managers seemed to be on a vacation all the time. Dave, Earl and I formed an informal group, SODE`, (pronounced So Day) which stood for Secret Order of Disgruntled Employees. We were the founding and charter members, yet there was no effort to grow this group. We had plans and too many cooks in the kitchen would ruin the porridge.

Earl was a cartoonist by hobby and one day showed Dave and I some things he had worked up. They were essentially some rough “corporate political commentary” cartoons. This innocent effort turned into our first official plan. We decided to draw up some well-done cartoons that allowed us to exhibit our frustration. Once we completed enough we would distribute them around the company and see what reaction we got. Our plan was to distribute 1 cartoon each week and each cartoon would be signed SODE` giving credit and credence to this unknown organization.

We drew up four or five. Dave, Earl and I all had a hand at creation but some were better than others. We knew that we could not do any of this drawing at work so we worked on them on our own time. We also knew that if caught making copies of these cartoons with company copy machines that could be problematic. So our decision was to copy them at a public machine, which in those days meant a library or Safeway, and then simply post them, clandestinely, around. We would make only 10 copies of each cartoon. We put 2 or 3 in a few mailbox cubbyholes in the mail room and we posted the rest near time clocks in multiple buildings. We were pretty confident that if we kept it simple our fellow employees would become our distribution network with very little encouragement on our part.

The first cartoon that we posted was of a company truck, logo and all, with bicycles mounted in the back. In the truck were two managers with $$ dollar signs coming out of the tailpipe. It was that simple. The statement was made and the SODE` movement had been launched. Within days there were many copies of this cartoon circulating throughout the company. There was a lot of buzz about who this “person SODE” was. The three of us joined in the discussion as if we knew nothing of it.

After a few more cartoons had been distributed in the same fashion we put out our most controversial cartoon. This depicted Mammoth Mountain Ski Area as the Titanic and June Mountain as the iceberg that sunk the great ship. It was the opinion of SODE` that June Mountain was going to ruin the main resort and jeopardize our jobs. This cartoon seemed to be the most popular.

A week or so later there was a company wide meeting where about 500 employees gathered in the lunchroom. The company was in financial trouble and the owners felt like we needed to know what the plan was to climb out of debt and back into prosperity.

Dave, Earl and I found a seat near the front of the hall and sat at a table not too far from the family. There were introductory comments and then it was opened up to a Q & A. We had no plans to ask questions but there were many who did. One of the questions offered was about the financial viability of June Mountain and its impact on Mammoth Mountain. The CEO decided to turn that question over to Kandi McCoy, daughter of founder Dave McCoy, and President of June Mountain.

Kandi stood and began to do her best to answer the question but her answers seemed so empty. Then things went from bad to worse. She began to get emotional and teary eyed. While this was unfolding I glanced over at the family and some of them were lowering their eyes and shaking their heads in embarrassment. I’m sure they felt that this was no way for a company President to act. I was embarrassed for them and for her. Then things went terribly awry.

Kandi, through her tears and intermittent sobbing said the following, “We here at June Mountain are doing the best we can. Maybe you all think that we are the iceberg that is gonna to sink Mammoth, but we’re not. That’s not gonna happen, it’s not I tell ya.” It was pitiful. It was more like a rant that spewed from the mouth of a 3^rd grade kid. The family was shamed beyond description. Sitting less than 10 feet from her brother, I could feel it.

Dave McCoy, her dad, stood up and tried to gain control of the situation and give us all hope but the damage had been done and the meeting quickly came to an end.

Dave, Earl and I couldn’t even look at each other. We left the meeting and met up a few minutes later in our office. Although there was some laughter and some congratulations about how much of an impact SODE` had had on this meeting, we did feel bad. Our intention was to be a thorn in the side of the corporation, cause some discussion and hopefully some change. It was never our goal to embarrass an individual or make this personal. Nonetheless that is what we had accomplished so far. It would be a year or more before SODE made another impact. This one was much larger.....

To Be Continued. “Dormancy and Resurgence of SODE`”